LinkedIn Learning is an online educational platform that helps you discover and develop business, technology-related, and creative skills through expert-led course videos.
With more than 5,000 courses and personalized recommendations, you can discover, complete, and track courses related to your field and interests. You can also choose to add these courses and related skills to your LinkedIn profile once you’ve completed them.
And the best part is that it’s FREE for Westfield residents! Your Westfield Memorial Library card gives you instant access to this popular professional development platform.
Digital Marketing Trends
Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing and social media expert Martin Waxman explores the newest tools and techniques that marketers are using to reach their customers. Find out what’s new, how it will affect your business, and what other companies are doing to adapt. Every two weeks you can explore a new topic, including mobile, voice search, video and live streaming, artificial intelligence and virtual reality, the evolution of social media, and regulations like GDPR. The course is an effective way to understand what’s happening in the world of marketing and how you can leverage these trends to help make your business more successful.
Project Management: Preventing Scope Creep
Scope creep can derail projects fast. It causes missed deadlines and project failures. As a project manager, it’s your job to recognize and resolve scope creep—before it happens. This course, with certified PMP® Oliver Yarbrough, teaches you how. Oliver explains what scope creep is and how to identify the causes, whether it’s vague expectations, inadequate requirements, or lack of change control. Since the best way to solve any problem is to prevent it, Oliver introduces best practices to avoid scope creep from day one. Finally, get more insights into the nature of scope creep by following along with a case study, which shows what project managers can accomplish when you set clear expectations, anticipate change, and guarantee satisfaction.
Sales Foundations: How to be an effective sales professional
What makes someone effective at sales? A genuine desire to help others solve problems. In this course, former Genentech senior leader and Braintrust founder Jeff Bloomfield explains why and how the best salespeople learn how to see through the eyes of their customers. He outlines strategies to help you connect with and understand your customers’ needs, and position your product or service as the solution to their problem. He also provides a step-by-step how-to guide to creating your own sales process or identifying gaps in your existing one.
Excel: Power Pivot for Beginners
The Power Pivot feature in Microsoft Excel for Windows allows you to import, merge, and analyze data from many sources. Many people assume Power Pivot is a complex feature reserved for advanced users. Not so! In this short course, instructor Josh Rischin debunks myths around Power Pivot, explaining what it is and the best way to use it. Josh walks you through building a basic data model by identifying your data sources and creating data relationships. He then shows how to analyze the data and present your results using PivotTables and PivotCharts.
Developing a Feedback Mindset to Accelerate Your Career
You may dread hearing the word “feedback” when it refers to you and your career, but there are few things more valuable in your professional development than a candid assessment of your performance and potential. In this course, Shanita Williams shows you how to examine your relationship with feedback, including your thoughts and past experiences, to develop a feedback mindset. Shanita details ways to effectively process feedback, proactively build ways to solicit feedback into how you work, and continue to grow a pro-feedback mindset. Whether your relationship with feedback is healthy, complicated, or nonexistent, this course shows you how to use the information around you and leverage it to reach your career goals.
Being a leader in today’s world comes with no shortage of complex challenges. How do you manage your team effectively in the face of so much change? Taking a more human approach to your job could do a lot to ease the pain. In this course, best-selling author Erica Keswin shares strategies used by top leaders to create a more values-driven, meaningful workplace that’s good for people and business. Learn thoughtful, hard-won lessons on successful leadership in times of crisis, developing a strategy that works for you, your team, and your organization. Find out how to be a better communicator to create stronger human connections, build trust and rapport through empathy, and improve employee experience. Along the way, get tips on meetings, professional development, workplace well-being, and more.
Google Forms Essential Training
Google Forms allows you to create surveys quickly and easily. In this course, LinkedIn staff instructor Jess Stratton walks you through the entire process of building a Google form, including how to collect data either on your own or with your team. Jess first shows you how to design your form, add questions, insert images and videos, and how to invite others to collaborate on the form. Then she explains how to work with your survey responses, including customizing response settings, sending the form to recipients, viewing and analyzing response data, and closing out the form for future responses.
To view a complete list of new courses from LinkedIn Learning, visit https://www.linkedin.com/learning-login/go/wmlnj. Use your Westfield Memorial Library card to login, and start your free access to this powerful tool.
Don’t have a Westfield Memorial Library card? You can apply online and get started today.
Updated July 15, 2022